The rules of SEO/SEM have changed and are constantly changing. A potential buyer – our clients – have become more sophisticated. They’re skeptical of marketing hype and have no patience. They’re digitally and socially connected on a variety of devices.
We have to attract our ideal customers and clients online so they get to know, like and trust us before they’ll consider doing business with us. The important metric is no longer traffic, but conversions. We have to attract, segment and convert anonymous visitors into warm, qualified leads.
During this course, you’ll learn the basics of digital marketing system to attract, nurture and convert leads into your sales funnel. You’ll walk away with a plan that you can implement right away in your own business.
* Step by step PDF form on everything we discussed in online class *