Google is at the foremost amongst all search engines, a large volume of internet users are using to look for relevant websites that Google returns for a particular keyword or key phrase being used. To make your website highly popular that attracts a large volume of potential customers, then it’s important you have to follow certain established SEO techniques. If you get a high ranking in Google, that means you also get a high number of visitors generating more sales.
How to improve website ranking on Google
• Unique Content
Always have unique content that is highly about your website’s theme. Never take content from another site and paste it to your own, Google will penalize you heavily for this, and ruin your chances of ranking highly for a long time.
• Good on Site SEO
Having good SEO (search engine optimization) is a great start as far as “telling” Google what your website is about. Good SEO consists of the placement of keywords in headings and titles, and the keyword density of the keyword in your content.
• Bank links
Get as many backlinks from other sites pointing back to your own. Ultimately, the more quality backlinks you have pointing back to your site the better your rankings will be. One thing to avoid is building back links to quickly. Sometimes Google will penalize you for this as well. Successful internet marketers and SEO experts have already proven that one of the most powerful ways to get a better ranking in Google is backlinking. A backlink is any link on a website linking back to your website. Therefore, these are links that bring visitors to your site.
You have to find those keywords that are relevant to the kind of theme or topic that you choose for to promote products and services from your website. You have to find keywords that find a good many inquiries through the Google search box, but not many websites are there that deals with that keyword. Now if you scan through those websites that are displayed on the first page of a Google Search for that keyword, you might find that there is not enough content that throws light on the keyword or phrase used. Here you can exploit, by making inroads.
• Highly Informative Content Rich Websites
Start writing rich content that is highly informative and useful to the kind of visitors who are clicking their way to your website. Moreover keep your website fresh by writing more contents, twice a week. Google loves content that is fresh, hot and crispy. Not stale ones, churning in articles that most websites have already dealt with over and over again, and regular visitors have learned them by heart and do not need it anymore.
In fact, Google is worried, that a good many quality visitors are getting diverted from Google and instead preferring other search engines over Google such as Bing, to look for websites that have rich content and very different from the beaten path. Naturally, the loss of quality visitors will mean less of revenue earning for Google. That is why Google is hungry for fresh contents from relevant websites, catering to a particular market segment or group.
• Satisfy Google’s Hunger for Fresh Content
That is why it is important that just by catering to the requirements of a particular market segment or target group won’t suffice., You also got to look from Google’s point of view too. So write or outsource fresh articles, that are rich in relevant information and also in context to the keyword, based on which you want to gain a foothold as an established website to reckon with.
• Stop Your Website from Being Slow and Sluggish
Google does not like those websites that are slow and irritating to open fast. So do not use too many videos and graphics that weighs down your website, and makes it open swiftly.
• Hire an SEO consultant
Hire a SEO consultants will emphasize on improving the ranking of a webpage in search engines by improving the layout and contents of a webpage. They also try to make the contents exclusive and original for their website & website visitors because they have unique marketing consulting qualities.