Marketing & SEO
10 Books every Entrepreneurs need to read in 2017… Marketing digital or paper form, Users can download books to computers, dedicated ebook devices, PDAs and mobile phones and the software required is free. They can also read books online, from any computer, anywhere, without downloading or installing anything. Just click on the learn more link for more information.
1.Search Engine Optimization
Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
- This two-color book is the only guide to search engine optimization that is presented in a visual format
- Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
- Author is a popular keynote speaker and panelist at interactive marketing and technology conferences
Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.
2.Social Media Marketing
by Emi Moriuchi
With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies to the consumers. When technology is paired with culture, it is inevitable that consumers are constantly changing their attitudes toward consumption to adapt to current trends. Thus, marketers are meticulously looking for information to keep current with the consumer market in order to maintain their market share. CGC relates closely to electronic word-of-mouth (eWOM) and can be found in various online review sites, forums, blogs, company websites, as well as on social media platforms. Consumers’ contribution toward the content on the different digital media sites (including company’s website) is on voluntary basis, either paid (e.g., sponsored) or nonpaid (e.g., personal blogs). It is evident that information that is published online travels faster to consumers than when delivered through traditional media such as television. Companies are therefore trying to be proactive; and as part of their promotional efforts, they are turning to online media for the latest information on their target market, feedback on their company (e.g., criticism, praises), as well as information on their competitors. The goal of this book is to educate business owners, marketing practitioners, students, as well as marketing researchers in understanding the use of CGC and how it is beneficial for their marketing plan.
3. Mobile Marketing
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
4. Internet Marketing for Entrepreneurs
by Susan Payton
Don’t know a blog from a tweet? After reading this book, you’ll not only understand these terms, you’ll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers.
5. Internet Marketing
by Matt Bailey
If you’ve been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.
Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers.
6. e-Marketing
by Cor Molenaar
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.
In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.
Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
7. Social Marketing
by Walter W. Wymer Jr; Debra Basil
Learn what marketing practices can positively impact behavior.
The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage.
8.How to Market Your Business
by D. Patten
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
This useful guide offers you ‘tried’ and ‘tested’ advice on constructing profitable marketing strategies for your business. Revealing how you can revitalize your products and services with some basic marketing know-how. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet.
9.How to Make Money While you Sleep!
by Brett McFall
A 7-Step Plan for Starting Your Own Profitable Online Business
In this jargon-free guide, author Brett McFall shows just how easy it is to set up your own online business. You’ll discover how to make money by delivering a great deal of value without a great deal of effort. And you don’t have to have a technical bone in your body to do it!
In seven simple steps, Brett takes you through everything you need to know to create a successful online business on a shoestring.
Inside you’ll learn how to: 1) find a niche market 2) create a product 3) write an enticing sales message 4) design a website 5) sell your product.
Packed with useful tips, tools and techniques for setting up and maintaining an online business, How to Make Money While You Sleep! is a must-read for budding entrepreneurs.
In this jargon-free guide, author Brett McFall shows just how easy it is to set up your own online business. You’ll discover how to make money by delivering a great deal of value without a great deal of effort. And you don’t have to have a technical bone in your body to do it!
10.The Laptop Millionaire
Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need.
His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop lifestyle for yourself.
- How anyone can make $700-3,000 a week thanks to Twitter, Facebook, YouTube, and other Social Media sites
- The simple steps to creating an online business—featuring the 3 steps that led Mark to his first $10,000 a month business!
- How the 21 Millionaire Secrets can transform your life
If you read and apply what Anastasi has laid out in his book, you will be well on your way to becoming a millionaire.
