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The Value of Email Marketing

How To Do Email Marketing

Some people don’t think there is any reason to hire an email marketing service in the modern world. There is a great deal of hype related to social media marketing these days. Some people might be under the impression that social media marketing is truly the only viable option half of the time. However, promotional email marketing is one of the most effective marketing strategies in the modern world, in spite of or perhaps because of the popularity of social media marketing. People can have an email marketing blast.

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Social media marketing is effective, but there are plenty of obvious limits in place. For one thing, archive diving in a social media marketing context is difficult. People who follow a lot of other accounts on Twitter are going to end up getting buried in all of the messages that they read on average. This is going to create a situation where a lot of people will never even see certain messages, and this is going to make it harder for them when it comes to accessing the promotional messages that they might see.

Email Marketing - Create & Send Emails to Customers in MinutesPeople have a tendency to just ignore certain promotional messages on Facebook or Twitter. Some people are going to block the accounts that send them, which is going to be relatively easy to do and which is going to be a common practice in many cases. Social media marketing is limited partly by the measures that have been put in place in order to protect people, but also through the limitations of the websites in general.

People are much more likely to read the promotional messages that they receive in their email accounts. It is true that there are lots of spam filters today. However, getting past a spam filter is going to be relatively easy. Messages that go unread on social media are going to really fade into the background in a way that is just not going to happen with promotional emails.

Email filtering is the processing of email to organize it according to specified criteria. Most often this refers to the automatic processing of incoming messages, but the term also applies to the intervention of human intelligence in addition to anti-spam techniques, and to outgoing emails as well as those being received.

Email filtering software inputs email. For its output, it might pass the message through unchanged for delivery to the user’s mailbox, redirect the message for delivery elsewhere, or even throw the message away. Some mail filters are able to edit messages during processing.

Professional Email Marketing

Email Marketing SoftwareGetting professional email marketing is going to be easier than a lot of people think. Cheap email marketing is really going to make all the difference when it comes to promoting a wide range of different products. Musicians actually use email marketing software so their fans are going to know about their upcoming gigs. Photographers use professional email marketing so people are going to know about the portraits that they can take. Many of the donations that non-profits receive come from the professional email marketing that they do, and this is going to make all the difference when it comes to their overall performance.

What is Email Marketing?  is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding ads to email messages sent by other companies to their customers.

There are lots of other companies and professionals who can benefit from professional email marketing in the same way. Many of them are going to be able to attract customers that would never have seen them in any other context. Email messages don’t disappear in the manner of social media messages, and that is going to make things even better for the people who are trying to get their message across in more ways than one.

The History of Email Marketing

Email marketing has evolved rapidly alongside the technological growth that has occurred throughout the 21st century. Prior to this growth, email marketing was not as effective because of a lack of reach, as emails were novelties to the majority of customers and potential customers. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). It resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails. As email marketing developed itself as an effective means of direct communication, a problem arose in that users were blocking out large amounts of content from emails by use of filters and blocking programs. It therefore became the case that in order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software. This resulted in the birth of triggered marketing emails, which are sent to specific users based on their tracked online browsing patterns.

Historically, it has been difficult to measure the effectiveness of marketing campaigns because it is not always possible to fathom what portion of a target market has been reached. Email marketing carries the benefit of allowing marketers to immediately identify returns to investment and therefore measure and improve efficiency. Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration and helps to reveals how wide or narrow a communication channel is. At the same time however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.

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What can email marketing do for my business?

Promotional emails are one of the most economical ways for any business to connect with customers. Research shows a message is five times more likely to be seen through email than on social media like Facebook or Twitter. That’s why musicians use email marketing software to share their performance schedule with their fans, non-profits use it to get donations and photographers use it to promote their portrait services. It just works.

What is HTML Email?

HTML email refers to the programming code behind those bold, colorful emails you see in your inbox. For obvious reasons, HTML emails are far more effective than plain text emails. But don’t worry – you don’t need to know a thing about coding to use our email campaign software. You just need to know how to click and drag. The magic’s on us.

What if I need help figuring it out?

We have a support team ready to help, 24/7. Got a question at 1 a.m.? No worries – we’ll be here. Call (480) 624-2500 anytime.

How do I know if my email marketing campaigns are working?

Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.

What should I look for in email campaign software?

The ability to create clean, professional emails that look great – especially on mobile devices.

Excellent deliverability so your emails don’t end up in the spam folder. This basically comes down to your provider’s relationships with Internet Service Providers (ISPs) and the quality of their authentication tools.

Easy-to-understand statistics so you know how your emails are being received – how many are being opened, clicked on, what clients like to read.

What do I need to use this program?

A computer, an Internet connection and any of these web browsers:

There’s nothing to download or install ever.

Do I need any special skills to use it?

No. Our email marketing service keeps all the clutter and technical stuff out of your way. From the drag-and-drop email composer to managing your contact lists, everything is easy to figure out. Even folks with the most basic computer knowledge can make email marketing masterpieces.

I don’t have a contact list. How do I get started?

No problem. We’ll show you how to add one of our sign up forms to your website, Facebook page or at live events to start collecting email addresses. You can also import your contacts from Outlook or Gmail straight into our email marketing software. Every email you send includes an unsubscribe link, which keeps you from landing on spam blacklists.

What if my contact list outgrows my plan?

Once you select your email marketing plan, you can begin increasing the number of contacts. It’s inexpensive and there’s no need to upgrade your plan. Contact Us Today Click Here

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